"Better" Web Design

Better web design is term we use to describe our overall strategy of designing a website that ultimately leads to more conversions. A better web design includes; the right mix of balance, thoughtful design and Local Search Optimization (LSO) mark-up. Just having a website isn't good enough - your website needs to work for you! In other words a website that gets you results.

NOT ALL WEBSITES ARE THE SAME!

Thoughtful Design

We design balanced, easy to navigate websites optimized for local search. This sounds simple, but there is careful planning in designing the "theme" of your website. When planning the layout we consider the color scheme, empty space, corresponding images, copy ratio, video and key information placement... and much more. A thoughtfully designed website can lower your "bounce rate" which means customers stay on your site longer. That's a good thing!

Local Search Optimization (LSO) Mark-up

There are hundreds of LSO mark-up techniques that can help your website rankings. It is essential that your website takes advantage of every possible "mark-up" technique. Again this is where "Blending" comes into play. We have to blend the appeal of the website with the necessary amount of mark-up. Too much of one or not enough of the other is a problem we often see.

Information

Your website has to have the right information. Contact information has to be prominent. Your Unique Selling Proposition has to be explained. What are your competitive advantages? Why should someone choose you? Just saying "Here I am" and waiting for a call is not good enough. We know what it takes to create the motivation to call.

Call To Action

This is the biggest mistake business owners make with their website. It is vital to your campaign that you give the customer a reason to call or motivate the customer to act. Especially in today's economy - consumers have changed their buying habits. You have to provide good service and you have to provide the customer some real value!